Your Towel's Dirty Little Secret

Unwashed, used, and moist towels have the highest risk for skin infections.

Color Changes to Detect Impurities

Sensing areas change color after contact with blood, fecal matter, bacteria, chemicals, fat and seat to show contamination.

Royal Softness with Xinjiang Cotton

Celebrities and royalty from around the world travel to Imabari, Japan to get this fabric. Mizu brings this quality to you.

Silver Fibers Kill 99% of Bacteria

Our pure and natural silver coated fibers are ultra-soft and are proven to eliminate 99% of bacterial growth.

Hyper Absorbent and Quick Drying

Each Mizu towel is woven special to maximize exposure to the open air so that it easily passes through the towel's fibers.

The Delicate Power of Soft Water

Water quality is critical when crafting a towel. Hard water makes towels rough and ineffective at absorbing water. So, we use soft water from Japan’s Mount Ishizuchi and Inamura.

Oversized for Complete Coverage

Regular towels are typically measured at 38” by 20”, which aren’t comfortable to wear. So, we upgraded the sizing!

World-Class Japanese Craftsmanship

Mizu Towels are made using the very same artisanal crafting methods native to Imabari, Japan— the haven for the world’s softest towels.

Cloths from Imabari are of such quality celebrities and royalty travel to the city from around the world to custom order personal fabrics. With Mizu, we’re bringing royalty quality at an affordable cost.