Mizu towel logo




Mizu small logo


śįī („ĀŅ„Āö)

Mizu means "water that is not hot", a reference to the soft water craftsmanship techniques used creating the most luxurious, soft, and anti-bacterial towels.

Mizu Towel Features



An antibacterial towel with natural cleaning silver fibers that change color when dirt builds up. Mizu Towel is designed to keep you and your loved ones safe.

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Artisanal Japanese towel crafting techniques

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Most luxurious cotton in the world + pure natural silver to prevent 99% of bacterial growth

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Proprietary technology to dry 3x faster than the average towel

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Absorbs fast and can hold 5x its weight in water

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Color changing strips detect impurities such as residual soap, dirt and sweat

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Maximum durability, maintains softness, and lint free

Say, Yes! to better hygiene & comfort

If you haven't switched to MIZU, you're likely missing out on the perfect bath experience. Say no to smelly towels and get better health, hygiene and comfort right now. You deserve only the best!

Mizu soft water technique

Soft Water Technique

We use soft water with very little impurities that is delicate and gentle to the yarn. Such techniques bring out the natural softness of the cotton used.

Traditional Artisanal Techniques

We use soft water with very little impurities that is delicate and gentle to the yarn. Such techniques bring out the natural softness of the cotton used.

Mizu's Traditional Artisanal Techniques

World's Softest Cotton

Bamboo cotton is one of the softest fabrics in the world and provides a soft luxurious feel. Our towels are made with open air fiber weave for maximum absoprtion and quick drying.

  • Breathable
  • Soft
  • Durable
  • Eco-Friendly

MIZU Tells You When It's Feeling Dirty

Each towel is lined with solvatochromic dye strips that change from blue to red, so you know it's time to give them a wash.

Sensing areas change color after contact with oil, bacteria, residual soap, chemicals, fat and sweat to show contamination.

Smile emoji for all clean
All clean!
Emoji to wash soon
Wash soon
Emoji for needs to be washed
Need washed
Mizu towel set near river bank
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Your Towels Clean Themselves Naturally

Stop using dirty towels filled with coliform bacteria!

These antimicrobial towels are made with pure, natural silver-coated fibers that are ultra-soft and proven to eliminate 99% of bacterial growth.

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Hyper Absorbent & Quick Drying

These fast drying towels are woven specially to maximize exposure to the open air so that water can easily evaporate through the towel's fibers.

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Enjoy Luxurious Comfort at Affordable Price

Enjoy the comfort of luxury bath towels at great value. We’ve sourced for the best materials to create the perfect blend of cotton towels for you.

Mizu brings the royal softness & authentic of bamboo cotton right to your fingertips.

World Class Japanese Artistry

Mizu Towels are made using the very same artisanal crafting methods native to Imabari, Japan‚ÄĒ the haven for the world‚Äôs softest towels.

Cloths from Imabari are of such quality celebrities and royalty travel to the city from around the world to custom order personal fabrics. With Mizu, we’re bringing royalty quality at an affordable cost.

5-Star Customers

See what our amazing customers have to say about thier new clean, fresh towels!

Everybody is upgrading to Mizu

Five star rating

‚ÄúThis smart towel changes color when it detects bacteria, telling you when to throw it in the wash.‚ÄĚ

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Five star rating

‚ÄúBoth soft and bacteria-free, these towels are the perfect tool to enhance one's hygienic routine.‚ÄĚ

‚ÄúThese luxurious towels are made from cotton and can hold up to 5x their weight in water.‚ÄĚ

Power of soft water infograph
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High Standards For Your Satisfaction

Our‚Äč ‚Äčteam‚Äč ‚Äčis‚Äč ‚Äčcomposed‚Äč ‚Äčof‚Äč ‚ÄčMIT‚Äč ‚ÄčPhD‚Äč ‚Äčholders,‚Äč ‚Äčand‚Äč ‚Äčmultiple‚Äč ‚Äčdegree‚Äč ‚Äčholders‚Äč ‚Äčfrom‚Äč ‚Äčthe‚Äč ‚Äčworld‚Äôs most‚Äč ‚Äčprestigious‚Äč ‚Äčuniversities.‚Äč ‚ÄčWe‚Äôve‚Äč ‚Äčworked‚Äč ‚Äčwith‚Äč ‚Äčthe‚Äč ‚Äčworld‚Äôs‚Äč ‚Äčbest‚Äč ‚Äčscientists‚Äč ‚Äčand‚Äč ‚Äčengineers through‚Äč ‚Äčsignificant‚Äč ‚Äčtrial‚Äč ‚Äčand‚Äč ‚Äčerror‚Äč ‚Äčto‚Äč ‚Äčcreate‚Äč ‚Äčthis‚Äč ‚Äčpatented‚Äč ‚Äčproduct.‚Äč ‚Äč

Mizu‚Äôs‚Äč ‚Äčextended‚Äč ‚Äčfamily includes‚Äč ‚Äčthought‚Äč ‚Äčleaders‚Äč ‚Äčfrom‚Äč ‚Äčthe‚Äč ‚ÄčForbes‚Äôs‚Äč ‚Äčpremiere‚Äč ‚Äč30‚Äč ‚ÄčUnder‚Äč ‚Äč30‚Äč ‚Äčlist,‚Äč ‚Äčcross-disciplinary Professors‚Äč ‚Äčas‚Äč ‚Äčwell‚Äč ‚Äčas‚Äč ‚ÄčUniversity‚Äč ‚ÄčDeans.

Mizu team's ‚Äčbest‚Äč ‚Äčscientists‚Äč ‚Äčand‚Äč ‚Äčengineers


How Is Mizu Different From a Regular Towel?

Regular towels often contain a build up of bacteria after some time and may even give off a musky smell. Mizu towel is crafted with natural silver-infused fibers that eliminate up to 99.99% of bacteria from your towels to keep them fresh and clean.

Our towels also contain proprietary bacteria detection technology that causes the strips to change color when its dirty - letting you know it's time for a wash!

How Does Mizu Towel Change Color?

All our towels are lined with solvactochromic dye strips that change their color when it comes into contact with bacteria. When the blue strips turn red, that's when you know it's time for a wash!

Sensing areas won't change color unless they detect contamination that requires cleaning. For instance, after repeated contact with bacteria, dirt, or sweat.

How Often Must You Wash Mizu Towels?

Our towels are infused with self-cleaning natural silver fibers that allow your towels to stay clean for a longer time compared to traditional towels. This means less laundry and time spent trying to get clean towels!

Our bacteria detection strips also let you know when the towels are starting to get dirty and need to be thrown in the washer (:

What Material Are Your Towels Made Of?

All our towels are made with premium quality bamboo cotton and infused with natural silver fibers that kills up to 99.99% of bacteria! We source all of our materials only from trusted suppliers and carry out stringent quality checks.

Where Are Your Towels Shipped From?

We ship our towels from our factory in the US to domestic and international countries. You can enjoy free shipping when you spend more than $100 on a single order!

Does Mizu Towels Come In Different Colors?

We've finally launched 3 different colors for you to choose from! Take your pick of the best shades that suit your home design from Charcoal Grey, Polar White and Royal Blue.

I Need Some Help, Where Can I Get In Touch?

We're here to help! Please contact us at team@mizutowel.com for any inquiries and updates on your order.

Where Is Mizu Towel Produced?

The crafting process of Mizu begins in Japan and is completed in a specialist factory in China. This factory's expertise is towel making for the Japanese market and for Japanese companies. We do this to ensure that the towel is high quality and follows Japanese craftsmanship principles while remaining affordable.